Head of Customer Marketing - Paris

Job description

💼 8+ years preferred
🎓 Master’s degree in Business, Sales, Marketing, or equivalent is required
💰 Salary: €70k – €80k gross per year, depending on experience
📍 Paris
🏠 On-site or hybrid (2–3 days of remote work per week)

🌍 Lucca is going global! For this role, fluency in both English and French is required (listening, reading, writing, and speaking).


Discover what we do at Lucca

At Lucca, since 2002, we’ve been designing an HR platform that simplifies daily life for HR teams, employees, managers… basically, for everyone. Thanks to our suite of software, we automate internal processes to give companies back their time: fewer tedious tasks, more energy for what really matters.

Today, we are over 800 Luccasians spread across Paris, Nantes, Marseille, Barcelona, Munich, and Geneva, and more than 10,000 clients already trust us. And to keep growing, we need you.


What about your future team?

You will join the Marketing department, which brings together the Communications, Content, Creative Studio, Marketing Intelligence and Performance Marketing teams.

The Performance Marketing sub-team, made up of 19 people, is responsible for driving high-impact marketing levers to accelerate growth and maximize customer value. It works closely with the other marketing teams as well as Product, Sales, and Customer Success to deploy innovative, data-driven strategies.


Let’s get specific: what will you do?

As Head of Customer Marketing, you are the driving force behind our cross-sell strategy. Your goal is to maximize the value of our base of 7,000+ direct customers by helping them discover the full richness of the Lucca ecosystem.

Your main challenges:

- Strategy & Vision: You design and lead the overall cross-sell marketing strategy to turn single-product customers into multi-module users (up to 15 modules per customer).
- Segmentation & Data: You identify opportunity signals and segment our base to offer the right product, at the right time, with the right message.
- Unified Customer Experience: You build a seamless customer journey, making smart trade-offs between usage (adoption) and sales opportunities to maximize *Lifetime Value* (LTV).
- Team Alignment: As a true conductor, you work hand-in-hand with Marketing, Sales, Customer Success, and Product.
- Product-Led Growth (PLG):You influence the Product roadmap to embed cross-sell natively in the interface (in-app) and streamline the user experience.
- Management & Scalability: You manage a team of Marketing Managers and put the tools and processes in place to measure the impact of your actions on NRR (*Net Revenue Retention*).

Profile required

Sounds like you, doesn’t it?

❏ You graduated from a top business school or an equivalent university program.
❏ You have 8 to 10 years of experience in B2B SaaS, ideally in fast-growing (scale-up) environments.
❏ You have a proven track record in Growth, Lifecycle, CRM, or RevOps marketing, with solid experience generating expansion revenue.
❏ You master Product-Led Growth (PLG) and sales-led strategies, and you can navigate between them to maximize commercial performance.
❏ You have worked in multi-product environments, and you can handle complexity while coordinating complementary offerings.
❏ You are comfortable in a scale-up or hypergrowth context, where agility and rapid adaptation are key.
❏ You are metrics-driven, with a rigorous approach to analyzing and optimizing every growth lever.
❏ You can lead cross-functionally, effectively influencing product, sales, and technical teams toward shared goals.
❏ You are a builder, with strong product intuition, expertise in marketing automation, and a strong bias for action and rapid experimentation.
❏ You have at least 2 years of experience in team management, and proven ability to develop your team members.


And now, the moment you’ve been waiting for: the hiring process

Step 1: Phone interview with Marion (Recruiter) (45 min)
Step 2: Manager interview with Quentin (Performance Marketing Director) (60 min)
Step 3: Case study and skills assessment and meeting part of your future team (60 min)
Step 4: Final Talk – presentation on a subject of your choice in front of a panel of Luccasians (45 min)

Company description

Lucca est un éditeur de logiciels RH européen en pleine expansion à travers l'Europe.

Notre mission est simple : nous concevons des solutions intuitives qui automatisent les processus RH et administratifs, aidant ainsi des milliers d'entreprises à gagner du temps pour se concentrer sur l'essentiel : leurs collaborateurs et leur business.

Nous sommes plus de 800 experts basés en Allemagne, en France, en Espagne et en Suisse, au service de 8 700 clients dans plus de 140 pays. Avec une croissance annuelle moyenne de 40 %, nous développons notre empreinte internationale tout en nous appuyant sur des bases solides.

Chez Lucca, nous valorisons la transparence, l'autonomie, l'exigence et une culture de travail professionnelle qui permet à chacun de donner le meilleur de soi-même.

Nous investissons également dans le développement des équipes et la vie collective : séminaires d'entreprise réguliers, activités de team-building, programmes d'onboarding et événements qui renforcent la collaboration et l'engagement.


𝗩𝗼𝘂𝘀 𝗲̂𝘁𝗲𝘀 𝗲𝗻𝗰𝗼𝗿𝗲 𝗹𝗮̀ ? 𝗖’𝗲𝘀𝘁 𝘀𝘂̂𝗿𝗲𝗺𝗲𝗻𝘁 𝗽𝗮𝗿𝗰𝗲 𝗾𝘂𝗲 𝗰𝗲 𝗽𝗼𝘀𝘁𝗲 𝘃𝗼𝘂𝘀 𝗶𝗻𝘁𝗿𝗶𝗴𝘂𝗲 !
Et si on écrivait la suite ensemble ? Chez Lucca, on est fiers d’avoir décroché la 2ᵉ place au classement HappyIndex®AtWork France 2024 (catégorie 500–999 collaborateurs).
👉 Regardez nos dernières actus sur notre page LinkedIn.
👉 On attend votre candidature avec impatience !


𝘕𝘰𝘴 𝘰𝘧𝘧𝘳𝘦𝘴 𝘴𝘰𝘯𝘵 𝘰𝘶𝘷𝘦𝘳𝘵𝘦𝘴 𝘢𝘶𝘹 𝘴𝘢𝘭𝘢𝘳𝘪𝘦́(𝘦)𝘴 𝘳𝘦𝘤𝘰𝘯𝘯𝘶(𝘦)𝘴 𝘵𝘳𝘢𝘷𝘢𝘪𝘭𝘭𝘦𝘶𝘳𝘴 𝘦𝘵 𝘵𝘳𝘢𝘷𝘢𝘪𝘭𝘭𝘦𝘶𝘴𝘦𝘴 𝘩𝘢𝘯𝘥𝘪𝘤𝘢𝘱𝘦́(𝘦)𝘴 (𝘙𝘘𝘛𝘏).

On 3/27/2026