Sales Development Representative (m/f/d)

Job description

💼 Permanent contract
💰€50K–€60K base salary, depending on experience and profile + collective bonus
📈Salary grid reviewed twice a year
⭐After 3 years: you set your own salary
🏦Employee shareholding
📍Munich
🏠 On-site or hybrid (2 days of remote work per week)
🌍 Lucca is global! For this role, the required level of German is native or C2, English is C1/C2 (listening, reading and speaking).

Discover what we do at Lucca

Lucca is a European HR software company that is expanding rapidly in Germany, 𝐚𝐧𝐝 𝐰𝐞 𝐰𝐚𝐧𝐭 𝐲𝐨𝐮 𝐭𝐨 𝐠𝐫𝐨𝐰 𝐰𝐢𝐭𝐡 𝐮𝐬.

Our mission is simple: we design intuitive solutions that automate HR and administrative processes, giving thousands of companies across Europe more time and energy for what really matters : their people and their business.

With 800+ experts based in Germany, France, Spain and Switzerland, and 8,700 clients across 𝟏𝟒𝟎+ 𝐜𝐨𝐮𝐧𝐭𝐫𝐢𝐞𝐬, we’re building on a strong foundation while accelerating our international footprint, driving forward with an 𝐚𝐯𝐞𝐫𝐚𝐠𝐞 𝐚𝐧𝐧𝐮𝐚𝐥 𝐠𝐫𝐨𝐰𝐭𝐡 𝐨𝐟 𝟒𝟎%.

Your role

We are looking for our first Sales Development Representative to join the German team and help make Lucca an emerging player in the German market. You will be a cornerstone of this adventure!

Reporting to the Country Manager Germany, you will participate in the definition and execution of the business development strategy, bring new leads with high potential and contribute to our aim of becoming a key player on the local market.

You’ll be joining our German team, made up of 10 people, including Marketing, Sales, Customer Success and Product Marketing Management.

What will you be doing?

Your main missions will be to:

- Be the first point of contact for potential clients: whether by email, phone, LinkedIn, or any other channel you choose.
- Understand the real needs behind every lead. We don’t pitch; we listen first.
- Work hand in hand with marketing to bring ideas to the table and improve our lead generation and qualification strategies.
- Schedule discovery calls and product demos for our Account Executives.
- Share insights with our product team so we stay close to what the market really needs.
- Rigorously use our CRM Salesforce and our marketing automation tool Outreach.

And don't worry, no one is born knowing all this. We'll teach you what you need to know, step by step.

Profile required

Sounds a bit like you, doesn't it?
You’re the right fit if you:
❏ Have an initial experience in B2B sales or an SDR role, ideally in SaaS.
❏ Are native-level German and comfortable working in an office speaking English / Spanish / French languages daily.
❏ Enjoy outbound sales, targets and building opportunities from scratch.
❏ Are looking for a clear, structured career path toward a Business Developer role.

And now, our recruitment process (in German and in English):

𝐒𝐭𝐞𝐩 𝟏: Screening interview with HR (30')
𝐒𝐭𝐞𝐩 𝟐: Interview with the Country Manager (60')
𝐒𝐭𝐞𝐩 𝟑: Case study + quick chat with team members
𝐒𝐭𝐞𝐩 𝟒: Final Talk (45'): meet more of the team and see what Lucca’s all about

What makes the difference at Lucca

🚆 Deutschlandticket – 75% of your subscription covered.
🏋️‍♀️ Wellpass subscription – discounted access to sports, fitness and activities you actually enjoy.
🐾 Our office is pet-friendly! Feel free to bring your furry friends to work.
🏠 Remote-friendly work policy– remote work possible after onboarding, either occasional or hybrid. To make working from home comfortable, Lucca provides the right equipment.

𝐎𝐮𝐫 𝐜𝐮𝐥𝐭𝐮𝐫𝐞

At Lucca, we have just one rule: work seriously, but don’t take yourself too seriously. We value transparency, autonomy, high standards, and a free spirit so everyone can give their best while staying true to themselves.

And because work should also be fun, our year is full of events: several company seminars, a team-building activity per team, a start-up weekend, a welcome drink every month for new hires, and introductory lunches for newcomers. We love coming together, sharing, and celebrating… So, are you ready to join us?

Company description

Lucca is a European HR software company that is growing rapidly across Europe.

Our mission is simple: we build intuitive solutions that automate HR and administrative processes, helping thousands of companies save time and focus on what truly matters : their people and their business.

We are more than 800 experts based in Germany, France, Spain, and Switzerland, serving 8,700 clients in over 140 countries. With an average annual growth of 40%, we are expanding our international footprint while building on a solid foundation.

At Lucca, we value transparency, autonomy, high standards, and a professional work culture that allows everyone to contribute their best.

We also invest in team development and community: regular company seminars, team-building activities, onboarding programs, and events that strengthen collaboration and engagement.

Join us and take part in shaping the future of HR software in Germany and beyond.


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On 6/19/2026