Field Marketing Manager Germany (m/f/d)

Job description

💼 Permanent contract
📍Munich
🏠 On-site or hybrid (2 days of remote work per week)
💰 €60,000–€68,000 per year, plus a collective bonus, depending on your experience
🌍 Lucca is going global! For this role, the required level of German is native or C2, English is C1/C2 (listening, reading and speaking).

𝐃𝐢𝐬𝐜𝐨𝐯𝐞𝐫 𝐰𝐡𝐚𝐭 𝐰𝐞 𝐝𝐨 𝐚𝐭 𝐋𝐮𝐜𝐜𝐚

Lucca is a European HR software company that is expanding rapidly in Germany, 𝐚𝐧𝐝 𝐰𝐞 𝐰𝐚𝐧𝐭 𝐲𝐨𝐮 𝐭𝐨 𝐠𝐫𝐨𝐰 𝐰𝐢𝐭𝐡 𝐮𝐬.

Our mission is simple: we design intuitive solutions that automate HR and administrative processes, giving thousands of companies across Europe more time and energy for what really matters : their people and their business.

With 800+ experts based in Germany, France, Spain and Switzerland, and 8,700 clients across 𝟏𝟒𝟎+ 𝐜𝐨𝐮𝐧𝐭𝐫𝐢𝐞𝐬, we’re building on a strong foundation while accelerating our international footprint, driving forward with an 𝐚𝐯𝐞𝐫𝐚𝐠𝐞 𝐚𝐧𝐧𝐮𝐚𝐥 𝐠𝐫𝐨𝐰𝐭𝐡 𝐨𝐟 𝟒𝟎%.


𝐘𝐨𝐮𝐫 𝐫𝐨𝐥𝐞

Your main mission will be to help sales grow our business in Germany using a variety of marketing tactics including digital campaigns, social media and events, supported by the global marketing teams. You will work closely with a Senior Field Marketing Manager, to ensure marketing aligns and contributes to pipeline growth. You will co-create a local strategy and roadmap that will best serve our goals.


𝐖𝐡𝐚𝐭 𝐰𝐢𝐥𝐥 𝐲𝐨𝐮 𝐛𝐞 𝐝𝐨𝐢𝐧𝐠 𝐞𝐱𝐚𝐜𝐭𝐥𝐲?

1/ Marketing campaigns
- Support integrated campaigns throughout the fiscal year
- Build buyer journeys with the most efficient tactics
- Work with the DACH PMM and the Senior Field Marketing Manager to define campaign topics and messaging
- Create or outsource content, including SEO-optimised content
- Work with sales on lead scoring and on other sales initiatives
- Manage CRM and email marketing campaigns throughout the funnel
- Support & drive performance marketing (LinkedIn, Meta, YouTube) and paid acquisition channels

2/ Web and content
- Work with global teams to manage local content on our website and marketing assets

3/ Communication & Event marketing
- Work with the global communication team to build and execute the local social media strategy
-Support the Senior Field Marketing Manager in executing impactful event marketing initiatives

4/ Testing, iterating, learning and reporting
- Share analysis, feedback from the field and associated recommendations to the relevant internal Lucca teams and stakeholders to accelerate our learning curve.
- Drive, adjust and analyse campaigns
- Report on performance and results


𝐊𝐞𝐲 𝐢𝐧𝐝𝐢𝐜𝐚𝐭𝐨𝐫𝐬 𝐨𝐟 𝐬𝐮𝐜𝐜𝐞𝐬𝐬 𝐨𝐟 𝐭𝐡𝐞 𝐆𝐞𝐫𝐦𝐚𝐧 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐭𝐞𝐚𝐦:
- volume and quality of leads generated and nurtured for the sales team
- you will be expected to set up local KPI benchmarks
- you will improve brand awareness and preference on the German market

Profile required

𝐒𝐨𝐮𝐧𝐝𝐬 𝐚 𝐛𝐢𝐭 𝐥𝐢𝐤𝐞 𝐲𝐨𝐮, 𝐝𝐨𝐞𝐬𝐧’𝐭 𝐢𝐭?

You’re the right fit if you:
❏ You are native German & fluent in English.
❏ You have at least 2 years of experience in the SaaS sector in Germany and a successful experience in a Marketing role.
❏ You have an entrepreneurial mindset.
❏ You like to take on big challenges: you are curious, with a real desire to learn and results-oriented working methods.
❏ You have a strong operational spirit: you like action, getting your hands into the field.
❏ You have very good communication skills both in writing and orally, to communicate internally and represent the company in the country.
❏ You are an adaptable team-player, interested in collaborating with different cultures internally.


𝐀𝐧𝐝 𝐧𝐨𝐰, 𝐨𝐮𝐫 𝐫𝐞𝐜𝐫𝐮𝐢𝐭𝐦𝐞𝐧𝐭 𝐩𝐫𝐨𝐜𝐞𝐬𝐬 (in German and in English):

𝐒𝐭𝐞𝐩 𝟏: Phone interview with the Talent Acquisition Manager (30')
𝐒𝐭𝐞𝐩 𝟐: Manager interview (60')
𝐒𝐭𝐞𝐩 𝟑: Case study followed by an interview (60')
𝐒𝐭𝐞𝐩 𝟒: Our “Final Talk” (45')


𝐖𝐡𝐚𝐭 𝐦𝐚𝐤𝐞𝐬 𝐭𝐡𝐞 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐜𝐞 𝐚𝐭 𝐋𝐮𝐜𝐜𝐚

💰 𝐃𝐮𝐚𝐥 𝐜𝐨𝐥𝐥𝐞𝐜𝐭𝐢𝐯𝐞 𝐛𝐨𝐧𝐮𝐬 𝐬𝐲𝐬𝐭𝐞𝐦.
🚆 𝐃𝐞𝐮𝐭𝐬𝐜𝐡𝐥𝐚𝐧𝐝𝐭𝐢𝐜𝐤𝐞𝐭 – 75% of your subscription covered.
🏋️‍♀️ 𝐖𝐞𝐥𝐥𝐩𝐚𝐬𝐬 𝐬𝐮𝐛𝐬𝐜𝐫𝐢𝐩𝐭𝐢𝐨𝐧 – discounted access to sports, fitness and activities you actually enjoy.
🐾 Our office is 𝐩𝐞𝐭-𝐟𝐫𝐢𝐞𝐧𝐝𝐥𝐲! Feel free to bring your furry friends to work.
🏠 𝐑𝐞𝐦𝐨𝐭𝐞-𝐟𝐫𝐢𝐞𝐧𝐝𝐥𝐲 𝐰𝐨𝐫𝐤 𝐩𝐨𝐥𝐢𝐜𝐲 – remote work possible after onboarding, either occasional or hybrid. To make working from home comfortable, Lucca provides the right equipment.


𝐎𝐮𝐫 𝐜𝐮𝐥𝐭𝐮𝐫𝐞

At Lucca, we have just one rule: work seriously, but don’t take yourself too seriously. We value transparency, autonomy, high standards, and a free spirit so everyone can give their best while staying true to themselves.

And because work should also be fun, our year is full of events: several company seminars, a team-building activity per team, a start-up weekend, a welcome drink every month for new hires, and introductory lunches for newcomers. We love coming together, sharing, and celebrating… So, are you ready to join us?

Company description

Lucca is a European HR software company that is growing rapidly across Europe.

Our mission is simple: we build intuitive solutions that automate HR and administrative processes, helping thousands of companies save time and focus on what truly matters : their people and their business.

We are more than 800 experts based in Germany, France, Spain, and Switzerland, serving 8,700 clients in over 140 countries. With an average annual growth of 40%, we are expanding our international footprint while building on a solid foundation.

At Lucca, we value transparency, autonomy, high standards, and a professional work culture that allows everyone to contribute their best.

We also invest in team development and community: regular company seminars, team-building activities, onboarding programs, and events that strengthen collaboration and engagement.

Join us and take part in shaping the future of HR software in Germany and beyond.


𝗦𝘁𝗶𝗹𝗹 𝗵𝗲𝗿𝗲?
Check out our latest news on our LinkedIn page.

𝘖𝘶𝘳 𝘫𝘰𝘣 𝘰𝘱𝘦𝘯𝘪𝘯𝘨𝘴 𝘢𝘳𝘦 𝘰𝘱𝘦𝘯 𝘵𝘰 𝘦𝘮𝘱𝘭𝘰𝘺𝘦𝘦𝘴 𝘳𝘦𝘤𝘰𝘨𝘯𝘪𝘻𝘦𝘥 𝘢𝘴 𝘸𝘰𝘳𝘬𝘦𝘳𝘴 𝘸𝘪𝘵𝘩 𝘥𝘪𝘴𝘢𝘣𝘪𝘭𝘪𝘵𝘪𝘦𝘴.

On 3/11/2026